Amir x Lovart 2.0
campaign report

@AmirMushich I immediately wanted to buy eggs with that branding 😁 it's awesome🤝💪

@AmirMushich What a massive piece of branding art! https://t.co/9EJ5VeULkh

@AmirMushich Worth to try

@AmirMushich golden or Easter eggs?

@AmirMushich def bookmarking and absorbing this

@AmirMushich Insane!

@AmirMushich when a tool gives you tasty generations boss, really cool article, the visuals are especially impressive.

@AmirMushich I love this eggs brand 😍😁

@AmirMushich brand guidelines were always written for the next freelancer. now the next freelancer is an agent

@AmirMushich Bookmarking this!

@AmirMushich Many brandbooks are made to show status rather than to be used by designers

@AmirMushich @bot 请看看这个流程如何？有什么问题？值得学习参考吗？

@AmirMushich violet with yolk yellow and i'm stealing that combo

@AmirMushich This is wild, but makes a lot of sense Thankfully, the tech is there to fix this!

@AmirMushich every brand book ends up a pdf nobody opens after launch week. the first 10 ads built from it is what the client was actually paying for

@AmirMushich Awesome stuff, Amir!

@AmirMushich what does it want as input, just the logo and hex codes or the client's whole guidelines PDF?

@AmirMushich The 🐐

@AmirMushich this post is basically an ad for their own services🤣

@AmirMushich systemising it is the biggest thing to free your time too! Amazing man!

@AmirMushich Ah nice, just text prompts. Way simpler than I expected, cheers Amir 🫡 Going through the tutorial now

@AmirMushich The handoff is where most branding dies. The guidelines PDF gets opened twice, then the team improvises in Canva. Making the brand usable day to day is exactly the gap we're building @i7os_app for.

@AmirMushich This came out incredibly well, great work Amir

@AmirMushich i can see the importance in it in my day to day grind bro haha! luckily I see clarity in it now! I'm gooood man been hella busy building some cool stuff! Ready for a halloween drop there shortly haha Pumpkin time xD

@AmirMushich I just rememberd our fire experiement , I'll add that to the list tonight 🤝

@AmirMushich 😂😂😂 bro I think you'll enjoy it fr 42k brotli 😂

@AmirMushich hahaha! That's actually a wise safety storage for my gems Buy a rack of floppies and keep em off the grid!

@AmirMushich @i7os_app Thanks Amir. Would love to hear your feedback

@AmirMushich Awesome❤️

@AmirMushich brandbook to the next post is the gap. how many days until your skill ships drafts for real clients

@AmirMushich wbt daily newspaper?))

@AmirMushich fair, the pdf is just where it shows first. where do you see it breaking

@AmirMushich The packshot 🙌

@AmirMushich This works without lovart?

@AmirMushich Soft agree, though the real flex is handing them a repo link and watching the “what do I do with this” look fade

@AmirMushich agents aren't bad at design, they're just averaging. give them real references and constraints and the output stops looking like every other generated landing page

@AmirMushich most agent design looks off because nobody handed it a type scale. give it spacing and type rules and half the slop goes away

@AmirMushich when you feed it a reference folder does the agent just mimic the closest style or can it push back when a slide breaks the spacing rules

@AmirMushich Thanks Amir! Your content has been helping me a lot with AI agents and directing them on the art direction side. Really appreciate it!

@AmirMushich Will do

@AmirMushich keep begging man, i’m so done with fake design influencers who ruin the industry with slop

@AmirMushich @bot prepare a prompt to send to claude code

@AmirMushich still waiting on an agent that doesn't design like a 2012 slideshow

@AmirMushich Looking good! I need to check this one out

@AmirMushich wohh

@AmirMushich @OpenAI easier for everyone, including the client who now sends you the logo he made on his lunch break

@AmirMushich @OpenAI Gm Amir⚘

@AmirMushich @OpenAI Codex, Lovart, Figma and After Effects in one pipeline is a strong setup. The handoffs between them are usually where the time goes.

@AmirMushich Real talk, the gap isn't the logo, it's the 40 decisions after it. A skill that turns brand rules into something an agent applies every time is the useful part.

@AmirMushich Teaching the agents is 2nd order of things. First is to acquire the skills of seeing things differently and form an aesthetic option that feel authentic to oneself. otherwise all the principles and guidelines do is to converge everyone toward one direction: the sameness

@AmirMushich That's a smart setup. Being able to bring in assets I already have is the bit I'd use most, nice one Amir

@AmirMushich @OpenAI the jump from a raw agent output to something that actually holds a brand is the hard part, and pinning it to a design system with Lovart then pushing it through Figma and Ae is a really clean pipeline. the oovie identity looks tight

@AmirMushich A great and very complete article!

@AmirMushich cool stuff

@AmirMushich beautiful effect

@AmirMushich I love what you built man:)

@AmirMushich Because those who know how to build the whole machine deserve no less.

@AmirMushich The setup can draft a whole brand. Choosing which version the client will still believe in a year from now is the call I'd keep with a person, because that judgment is what a brand designer is actually hired for.

@AmirMushich I love this carousel showcase bro

@AmirMushich Clever 😍

@AmirMushich Gathering references and building a full deliverable beats prompting Claude repeatedly.

@AmirMushich Competitor research done by an agent.

@AmirMushich Dude cooks

@AmirMushich Same lesson here. I split mine into one bot per platform, X, Substack, Medium and Games, with a CMO bot on top. Which agent built the brand in this one?